Brand and Business Setup

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How to Build a Photography Brand from Scratch
Photography Brand

How to Build a Photography Brand from Scratch

Learn how to build a strong photography brand from scratch by defining your niche, creating a focused portfolio, developing a consistent editing style, and aligning your website, social presence, a...

Photography BusinessShould You Use Your Name or a Studio Name for Your Photography Business?

Should You Use Your Name or a Studio Name for Your Photography Business?

Should you use your own name or create a studio name for your photography business? Learn the pros and cons of each option, when a hybrid name makes sense, and the key checks to make before investi...

Business NameHow to Choose a Photography Business Name

How to Choose a Photography Business Name

Learn how to choose a strong photography business name that fits your niche, attracts the right clients, is easy to remember, and leaves room to grow. Follow a practical process for brainstorming, ...

Business StructureHow to Choose a Business Structure for a Photography Business

How to Choose a Business Structure for a Photography Business

Compare sole proprietorships, LLCs, partnerships and S corporations for a U.S. photography business. Learn how ownership, liability, taxes, costs and future growth can help determine which structur...

Legal RequirementsWhat Legal Requirements Apply to a Photography Business?

What Legal Requirements Apply to a Photography Business?

Learn how to start a photography business legally in the United States, from choosing a business structure and registering your business to taxes, contracts, copyright, insurance, permits, model re...