Brand and Business Setup

Get access to our latest news by signing up for our newsletter.

Brand IdentityHow to Protect Client Photos and Business Files

How to Protect Client Photos and Business Files

Protect your photography work with a reliable 3-2-1 backup strategy. Learn how to back up RAW files, Lightroom catalogs, client projects, cloud storage, and archives, automate your workflow, secure...

Brand IdentityPhotography Copyright and Image Usage Rights Explained

Photography Copyright and Image Usage Rights Explained

Learn how photography copyright and image usage rights work in the United States, including ownership, licensing, fair use, Creative Commons, public-domain images, model releases and infringement n...

BeginnersPhotography Model Releases Explained for Beginners

Photography Model Releases Explained for Beginners

Learn when photographers should use a model release, what it covers, and how it differs from copyright and photography contracts. This guide explains releases for commercial use, portfolios, stock ...

Brand IdentityWhat Should Be Included in a Photography Contract?

What Should Be Included in a Photography Contract?

Learn what a photography contract should include, from services, deliverables and payment terms to cancellations, RAW files, copyright, image usage and delivery timelines. Use this practical checkl...

Bank AccountWhy Photographers Need a Separate Business Bank Account

Why Photographers Need a Separate Business Bank Account

Learn whether photographers need a business bank account, how separate banking improves bookkeeping and client payment tracking, and what to consider when choosing and opening an account for a U.S....

Brand IdentityWhat Insurance Does a Photography Business Need?

What Insurance Does a Photography Business Need?

Learn what photography business insurance may cover, from general liability and camera equipment protection to professional liability, commercial auto and workers’ compensation. This guide explains...

Brand IdentityDo Photographers Need a Business License?

Do Photographers Need a Business License?

Do photographers need a business license in the U.S.? Requirements vary by state, city, county and business activity. Learn how business licenses differ from LLCs, DBAs, EINs and tax registrations,...

Brand IdentityHow to Build a Photography Brand from Scratch

How to Build a Photography Brand from Scratch

Learn how to build a strong photography brand from scratch by defining your niche, creating a focused portfolio, developing a consistent editing style, and aligning your website, social presence, a...

Brand IdentityShould You Use Your Name or a Studio Name for Your Photography Business?

Should You Use Your Name or a Studio Name for Your Photography Business?

Should you use your own name or create a studio name for your photography business? Learn the pros and cons of each option, when a hybrid name makes sense, and the key checks to make before investi...

Brand IdentityHow to Choose a Photography Business Name

How to Choose a Photography Business Name

Learn how to choose a strong photography business name that fits your niche, attracts the right clients, is easy to remember, and leaves room to grow. Follow a practical process for brainstorming, ...

Brand IdentityHow to Choose a Business Structure for a Photography Business

How to Choose a Business Structure for a Photography Business

Compare sole proprietorships, LLCs, partnerships and S corporations for a U.S. photography business. Learn how ownership, liability, taxes, costs and future growth can help determine which structur...

Brand IdentityWhat Legal Requirements Apply to a Photography Business?

What Legal Requirements Apply to a Photography Business?

Learn how to start a photography business legally in the United States, from choosing a business structure and registering your business to taxes, contracts, copyright, insurance, permits, model re...